How important marketing is for the business? by Zai Rickards
We all know how important marketing is for the business. It gives you a leading edge over your competitors. No matter how impressive your services or products are, you need a good marketing strategy to make them reachable to your audience. Marketing is more than advertising; it includes market research so that you can craft meaningful branding when compared to your competitors. A good marketing strategy makes a business more efficient with a sales funnel. You need to create a different form of communication in each step along the sales funnel, driving the potential customer to make a purchase. A customer visits your website, joins your email list, and makes a purchase by looking at the irresistible offer. Now you will need to analyze the behavior of your audience and need to identify the factors that will lead to more conversions. You will constantly need to test and optimize your sales funnel to ensure that your business is getting a greater number of customers in the least amoun...